Local SEO An 8-Step Local SEO Audit for Beginners Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar store or
SEO Search Features: Get More out of Google's Results Page When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” and the search results include more than just
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
Content Marketing How to Come up with Content Ideas: 12 Ideas for Any Industry We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest thing. Even for people
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
Google Ads Google Ads Best Practices and Tips It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a
SEO SEO Tips to Use in the Small Business Boom of 2022 Small businesses are boomingIt might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter
Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search (Google Ads). And it is at about 0.77% for display networks. This conversion rate, of course, varies with
CRO Advanced Methods to Calculate Customer Acquisition Cost Understanding the customer acquisition cost formula is one of the quickest ways to improve the ROI of your PPC ads and improve your PPC strategy.
SEO Google's Core Web Vitals Put All Eyes on UX Google stated that its search ranking algorithm now takes user experience (UX) into consideration as of summer 2021. User experience has indirectly affected page rank for some time. If people have a bad
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a
Link Building Write a Good Email Pitch -- Tips for SEOs In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. If this sounds familiar to you, maybe you've been there--asking for a link
Backlinks Make the Most of a Link Sharing Offer Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for a site
SEO Steps to Get Content Ideas From Social Media Sourcing new content ideas can be a frustrating chore for content creators. We feel like we've tapped every bit of creativity at our disposal. Here's something encouraging about coming up with new ideas:
Technical SEO Schema Markup for SEO: A Beginner's Guide Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup is simply a way
SEO Google Advanced Search Operators: 50+ Google Search Commands Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a
Keyword Research The Ultimate Guide to Keyword Tools for Your Business [2022] The web isn’t as wild as it once was. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy)
Content Marketing Create a Strong Content Marketing Strategy Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content
Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon. Google Analytics is now
Analytics Find the Needles in SEO’s Most Important Haystack: 5 Google Analytics Best Practices for Beginners Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your
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