Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way to add to their business approach or even as a result of a necessary shift. Places like yoga studios and local musicians rely on video to be "in front of" their clients and customers in a new way.

If you're on the fence, go for it! It's inexpensive, quick, and--for your audience--easily accessible. This could be the start of a strong video strategy for SEO .

You don't need much more equipment than what you already have, and your customers are tuning in for you . Make them want to come back for the next video. If you can create a welcoming environment where you're comfortable in front of the camera, they'll feel at ease too.